Nutritional Supplement Raw Materials Market Trend Insights

Recently, Expo West was held in Anaheim, USA. The exhibition focuses on natural and organic clean label food solutions and product innovation of functional raw materials. Mainstream raw material suppliers, brands, OEMs and retailers will participate in the exhibition. The exhibition revealed the following development trends in the nutritional supplement raw material industry.

Immune support needs continue

With the normalization of the epidemic, the market for immune support products has shown a significant growth trend, from raw materials to brand owners are laying out the track.

In terms of new raw material development, for example, a company in the United States has launched a product synthesized from aloe vera polysaccharide, Poria cocos sclerotium extract and rosemary leaf extract, claiming that it can improve the body's antioxidant capacity by increasing the level of glutathione peroxidase. ability to maintain a healthy immune system homeostasis. At present, the raw material has passed two clinical trials.

The immune health market is expected to continue to grow in 2022, with the overall market leveling off more. For enterprises, product development is more subdivided and precise in order to expand market share more effectively. For consumers, more personalized solutions and more creative product formulations are the immune products they want.

Sleep & Stress Relief Products Increasingly

In recent years, people are under increasing pressure in life, work, study, etc., and even social group anxiety and stress appear. In 2021, U.S. Census data showed that consumers aged 18-44 reported higher rates of anxiety and depression.

As concerns about sleep and mental health rise exponentially, sleep and stress-relief products are closely related to rapid growth, from functional food and beverages to daily snacks to nutritional supplements. Relevant data shows that the compound annual growth rate of sleep-related nutritional supplement products launched globally from 2017 to 2021 is 74%, and the overall product development pace is very fast, which also reflects the strong market demand for sleep support from consumers.

As a representative of adaptogen herbs, Ashwagandha, which is mainly used in the field of stress relief and relaxation, has been widely used in the market in the past two years. A number of companies in the United States launched related products at the exhibition.

Collagen Pop

Collagen has become one of the hottest nutrients. According to data released by Forbes in the United States, the global collagen market is expected to reach $16.7 billion in 2028. From in-house beauty formulations to sports nutrition products, the market for collagen is increasingly evident. In the North American market, nearly half of collagen users' primary purchases are skin management and beauty.

Joint health is another important category for collagen-based product applications, and the emergence of this ingredient is bringing renewed consumer attention to joint health-related products. In 2021, collagen products will grow by 93.8% in the U.S. natural fortified and natural diversified product categories.    

Consumers of all ages are currently interested in collagen. Middle-aged and elderly consumers are mainly used to maintain joint health, while young consumers choose collagen to protect their skin. A wide range of consumption bases diversify the dosage forms of collagen products. At the exhibition, products ranging from capsules, tablets, liquids, powders, gummies, jelly and other products are displayed, showing that the application scope of collagen products is constantly expanding.

plants are everywhere   

Consumers are increasingly interested in plant-based diets and related products, and plant-based ingredients are gaining popularity globally, from snacks to food and beverages to nutritional supplements and personal care products. 

New botanical ingredients and new technologies are reusing plants in different ways. At present, more than 30,000 kinds of plants have been identified as edible plants, but only about 170 kinds of edible plants are widely used, and there are many plant raw materials worth developing.

Innovative portfolio of gut microbes   

From the gut-brain-axis to the gut-skin-axis, consumers are increasingly aware of the close link between gut microbiota and overall health, which drives the health market represented by gut microbiota, including immune , beauty, cardiovascular and so on.
         

At this exhibition, probiotics, prebiotics, synbiotics, etc. appeared, ranging from nutritional supplements to food and beverages, to baked snacks and personal care products, with a wide range of market applications.

For example, an oat probiotic drink at the exhibition, the formula raw material is whole wheat oats, and contains beta-glucan and 10 kinds of active probiotic cultures, mainly for intestinal and immunity. The product combines the two current hot trends in food and beverages. The oat-based probiotic beverage is expected to break through the development pattern of the existing oat milk market.

There is also a kombucha bar product, the main ingredients are kombucha powder, mixed berry juice powder, Bacillus coagulans. The solid powder form avoids the inconvenience of carrying and storage instability of traditional liquid kombucha, and at the same time, the microencapsulation technology process is used to maintain the nutrients in the product. The main application areas are intestinal health and immune support.
          

In addition, there is also a prebiotic made from a mixture of bacteriophages, which can be used alone or in combination with probiotic strains, and its applications include food and beverages, nutritional supplements, and pet food. As an innovative solution for probiotics, the source of this prebiotic is different from traditional ingredients, and its performance in raw material innovation and application direction is remarkable.

Shaanxi Huike Botanical Development Co., Ltd. a integrated enterprise which is focus on natural products, plant extract related products and services.We mainly focus on pharmaceutical, functional food, Freeze-dried powder,Natural Pigment,Homology of medicine and food,beverages and other business services.

Email:sales8@huikes.com

2022-4-12

Shaanxi Huike Botanical Development Co., Ltd.