The creation of differentiated raw materials in the oral beauty market, as well as the exploration of complex and segmented tracks, have become new trends

April 03, 2024

How can oral beauty achieve differentiation in terms of raw materials?
The exploration of oral beauty ingredients is becoming increasingly profound.
According to data from Toubao Research Institute, the market size of China's oral beauty industry will steadily grow at a compound annual growth rate of 3.3% from 2021 to 2025, and it is expected to increase to 25.57 billion yuan by 2025. As a multi billion dollar track, oral beauty products are currently facing the dilemma of homogenization, especially in terms of formula, where collagen peptides and hyaluronic acid divide the main market share.

So, how else can differentiation be achieved in terms of raw materials?

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01
High cognitive raw material compounding, focusing on natural ingredients
The ingredient STGaia,

launched by PhytoGai, is a noteworthy oral beauty ingredient. The main components of this raw material are natural squalene and tocotrienol. The raw material comes from palm fruit, and in the production and processing process, no chemical solvents are used. It is a natural raw material. Mainly targeting skin nutrition and healthy aging, it can be taken orally or applied externally for beauty purposes.

From a regulatory perspective, currently in China, both natural squalene and tocotrienol are allowed cosmetic ingredients, and tocotrienol can also serve as a nutritional enhancer.
Looking at squalene again, it is an important raw material for the synthesis of steroid substances in organisms. It has biological activities such as scavenging free radicals and low oxygen tolerance, and can be widely used in various fields such as functional food, medicine, cosmetics, and healthy aquaculture. At present, industrial squalene is mainly extracted from deep-sea shark liver oil, oilseed oil, and plant oil by-products. In the future, certain microorganisms can also be used for biosynthesis.
STGaia is a combination of two highly recognized raw materials, with a focus on natural ingredients, used in the field of oral beauty, and has distinct advantages compared to previous application forms. The high recognition of squalene in the cosmetics industry can help oral beauty products open up the market and greatly reduce market education costs. Therefore, this raw material may have great potential in the future oral beauty industry.

02
Using Chinese herbal medicine to explore oral beauty segments

In the field of oral beauty, in addition to skin health, some companies in the global market have expanded the market of oral beauty to scalp health, hair health, etc. Oral hair health products are also constantly being launched.
Gencor, an American company, is interested in a Chinese herbal ingredient called Ageratum conyzoides L. and has developed a hair health ingredient called HairAGE.
Shenghongji belongs to the whole grass of the Asteraceae plant, Agastache rugosa. Nicknames: Salted Shrimp Flower, Stinky Lu Grass ("Guangzhou Flora"), White Flower Grass, Salted Shrimp Grass, Lu Yu Xiang ("Fujian Folk Herbs"), Cat Feet Grass ("Guangdong Traditional Chinese Medicine" II), Pustule Grass ("Guizhou Plant Medicine Survey"), White Hair Ku, Mao She Xiang ("Guangxi Folk Commonly Used Herbs"), White Flower Stinky Grass ("Guangzhou Army" Commonly Used Chinese Herbal Handbook "), Green Cimicifuga (" Guizhou Herbs "), Sheng Hong Yao, Guang Ma Cao, Shui Ding Yao, Yu Yan Cao, Oil Tie Tie Guo (" Yunnan Chinese Herbal "), Anti Inflammatory Grass, Stinky Grass (" Yunnan Chinese Herbal Selection "), Purple Cicada Hua Mao Cao (Chinese Herbal Medicine in Wenshan).
It has rich folk medicinal records. According to the "Commonly Used Herbs in Guangxi", the function of Huoxiang Ji is to "clear heat and detoxify, apply externally to stop bleeding, treat colds, wind heat, external bleeding, and sores." It also has the same effect among residents in Africa and America.
Gencor developed it as a hair health ingredient and conducted clinical trials, finding that this ingredient has a good supportive effect on hair health. At present, this product was originally mainly used for dietary supplements and has obtained FDA self certified GRAS in the United States.
It can be seen that Chinese herbal medicine and traditional Chinese medicinal food homologous substances are worth exploring in various health tracks and exploring their commercial application value.

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